b, halfmoon is a Canadian wellness company that specializes in creating products for movement and mindfulness. The brand's aim is to promote the wellness lifestyle through a strong connection with nature, intentional products and services, innovation and excellence.

Loulou Lollipop was born from two twin sisters who saw a problem that they felt driven to fix. Experiencing early motherhood, founders Eleanor and Angel felt that there was a lack of products in the market for babies and toddlers that were both high quality and beautiful. Eight years later, these entrepreneurs lead a quickly-growing brand that employs roughly 25 local Vancouverites and offers a range of products that uphold strong social and environmental values.