Getting To B Corp Certification By Finding Your Impact Zone of Genius

The first step towards becoming a certified B Corp is to take the B Impact Assessment (BIA) which is a scored assessment that measures value across five key areas; government, workers, community, environment, and customers. 

The B Impact Assessment is like an elephant - and how do you eat an elephant? One bite at a time! 

Take Decade for example, we didn’t set out to conquer the impact world by crushing it in every category - we focused first on what we do best! Our zone of genius lies in catalyzing impact within our clients, and helping our communities.

Our core reason for being is to catalyze, amplify, and elevate purpose-driven business to respond to the wicked challenges of this Decade. 100% of our revenue comes from working with clients to define, measure, manage, and communicate their impact. How does that show up in the B Impact Assessment? We’re recognized in the Customer section under a section called “Impact Improvement”, which recognizes this focus on catalyzing social and environmental practices with our client organizations.

We’ve also focused on Community service and engagement. 

We’re formally committed to giving back through our staff time, and donate 5% of our time to volunteer and pro bono services to causes that advance our mission. (This is equivalent to 100 hours per year, per employee.)

And the hard work hasn’t gone unnoticed! Decade Impact made it on the B Corp Best for the World 2021 List! This means the impact we made in our community scored in the top 5% of other certified B Corps of our size, recognizing how we don’t just help other businesses to make a difference in the world, we make a difference ourselves!

So enough about us, what about you and your impact business journey?

The world is calling on businesses to step up and get busy saving the planet and B Corps and conscious businesses are leading the charge! You’ll need a minimum BIA score of 80 points to achieve B Corp certification. This can seem a little intimidating if you haven’t identified your zone of genius yet!

Good news! To get you started, we’ve created our B Corp Preparation Checklist referencing the assessment to help you understand the true value of your organization. This will give you a taste of what the BIA is like and can show you where your strengths and weaknesses lie.

Hungry for more? We’re also hosting a free masterclass on September 14th where you can learn how becoming a certified B Corp can be the first step to changing the world for the better! (Bonus, part of the webinar will actually involve you working with others to nail your zone of genius).

So what are you waiting for? We promise that once you get a taste for impact, you’ll want more!